The Story Behind BookHylla

I finally got the courage to write the book. I had it professionally edited—cover design, formatting, the works. I went to Lulu.com and had them publish it. Now I sit back and wait for the sales to come in to recoup some of my losses.

I wait. And wait. And wait. People who read the book tell me, “Write more!” But how can I write more if I can’t even break even on the first one?!

This is a problem. My name is Ray Ferch and before I became an unsuccessful writer, I started an internet travel business back when the internet was just getting started in the ’90s. I’ll be honest—it was a success. Over 15 years, thousands of hotels advertised, and even more vacationers used the site. Eventually, an amazing opportunity came along and I sold the company. I decided it was time to do other fun things in life, like raising a family.

It wasn’t until one day, feeling stressed about life, that I sat down and wrote a short story. It made people laugh. And once I got started on my first book, I was hooked. The fun part is writing. The frustrating part? Selling. My book is currently number 14,051 on Amazon. How in the world will anyone ever find it?!

I have an idea. Let’s start over. Who says we can’t build a new website dedicated to helping people find books better? That’s what BookHylla is all about. It’s a fresh opportunity for authors to advertise directly and precisely to their ideal readers. And when readers see how easy and accurate BookHylla is, they’ll keep coming back.

I can’t do it without authors like you. I’m not asking for money or favors—just offering a chance to be part of something from the ground up. Something I truly believe has the potential to be big.